Victory: My Second BILD Award for Best Social Media Campaign

award-winning social media

How do you define victory? That was my starting point for the Victory community. Having first thought of major defeats over disease and huge lottery winnings, I realized many people would have a hard time identifying with such out-of-this-world victories. That’s why we narrowed it down to small, day-to-day victories. With that in mind, we […]

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Triumph in Whitby: Award-Winning Social Media Campaign

award-winning-social-media

To portray a low-rise community in Whitby as hip and artsy, we held a music contest on the community’s Facebook page. Participants were required to enter a video of an original song for a chance to win $5,000. We called the Triumph Musician Search Contest and it went on to win the 2011 BILD Award […]

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