Triumph in Whitby: Award-Winning Social Media Campaign
To portray a low-rise community in Whitby as hip and artsy, we held a music contest on the community’s Facebook page. Participants were required to enter a video of an original song for a chance to win $5,000. We called the Triumph Musician Search Contest and it went on to win the 2011 BILD Award for Best Social Media Campaign. I was in charge of of the contest as well as the community’s Facebook page, Twitter account, and corporate blog.
Having recently opened to the public, Triumph was 75% sold out in the first weekend alone.